- Published in Solution Spotlight
The B2B buyer’s journey is increasingly becoming a digital-first exercise, especially as face-to-face interactions have been limited this year. These changing realities are forcing sales and marketing teams to adjust the way they engage and address customer needs.
Terminus has revealed new updates to its ABM platform that aim to help B2B marketers combine more data sources, automate outreach and improve current account-based reporting capabilities. Features include new ad automation, native intent data features and advanced conversion tracking capabilities designed to enhance account targeting and engagement.
In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s proving to be an effective B2B marketing strategy to generate revenue and increase ROI.
LinkedIn has updated its Pages offering with new features designed to boost employee engagement and develop a more human side to organizations. The updates are in addition to the many updated LinkedIn features this year, including a new engagement API for deeper audience insights, an updated Campaign Manager to deliver a full-funnel experience and a new Sales Navigator homepage to boost sales efficiency.
Whether you’re a growing startup or an enterprise business, its oftentimes difficult to keep the content calendar filled with relevant insights. However, many businesses are looking to take scrappier approaches to content creation, ensuring that investments in other tactics — such as webinars and events — fuel engagement later in the calendar year.