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PFL Partners With Iterable To Enable Omnichannel Direct Mail Campaigns

PFL Partners With Iterable To Enable Omnichannel Direct Mail Campaigns

PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools…

Industry News March 21
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NetLine Joins ABM Leadership Alliance

NetLine Joins ABM Leadership Alliance

NetLine, a content syndication and lead generation network, has officially joined the Demandbase ABM Leadership Alliance (ABMLA) to…

Industry News May 11
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Study: Most Marketing Teams Struggle With Data Process, Skyrocketing Data Volume

Study: Most Marketing Teams Struggle With Data Process, Skyrocketing Data Volume

When it comes to the wealth of data that marketers have at their fingertips, harnessing accurate and clean…

Industry News September 12
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Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…

Blog April 17
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Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote

Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote

The B2B landscape is constantly changing, and today's buyers are more informed than ever, especially as new generations…

Blog February 20
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IBM Releases Voice-, Text-Enabled Assistant For Marketing Campaigns

IBM Releases Voice-, Text-Enabled Assistant For Marketing Campaigns

IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers…

Industry News October 4
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Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass…

Case Studies August 18
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Spotlight: Bulldog Solutions RevenueForce

Bulldog Solutions' RevenueForce system is a holistic approach to marketing campaign architecture, design and execution. RevenueForce incorporates audience…

Solution Spotlight December 1
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Content Marketing At DemandCon: Lenovo Reveals The Secrets Of Its Success

This month's DemandCon event in Boston offered a number of good case-study sessions for B2B marketers. One of the best…

Industry News October 16
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Finding The Right Cadence Formula: The Secret Ingredient To Successful Marketing Campaigns

It's no secret that marketing automation is a high-growth industry. Yet it's also clear that many B2B marketers…

Industry News August 20
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3 Steps to Shorten the Sales Cycle with Persona-Driven Marketing

By Mike Gospe, Co-Founder & Principal, KickStart Alliance We are victims of our own desire to sell to…

Demanding Views June 29
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