NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled insights to optimize the customer journey, maximize team output and quantify the impact of content on sales and revenue.
Chili Piper’s scheduling platform is designed to boost buyer engagement by allowing qualified leads to automatically book a meeting or call after filling out a site’s contact form. The solution aims to automate complex scheduling process across teams and departments to provide buyers with the best possible experience.
Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics engines and more technologies needed to execute an effective ABM strategy.
B2B business has a bad reputation for continuing to push traditional, lengthy, inhuman sales cycles on its prospective buyers. However, a variety of vendors and practitioners in the space are making the push to turn the B2B buying process into a conversational, personal experience. At this year’s Adobe Summit, in particular, we saw Marketo and Adobe unveil integrations with a variety of companies in an effort to better enable companies to offer frictionless customer experiences with a conversational approach.
At the company’s annual summit in Las Vegas, Marketo, an Adobe company, unveiled new partnerships with Demandbase, an account-based marketing platform, and LiveRamp, a customer identity platform. The partnerships aim to help mutual customers combine their individual and account-level data to better target prospective customers across multiple channels. It also deepens the relationship between both companies and the Adobe Ad Cloud, better positioning marketers to leverage their own data and insights garnered from Demandbase or LiveRamp to target and engage accounts.