Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers looking to level-up their programs and deepen their sending knowledge. The latest iteration includes educational resources and four new free tools to help all email marketers succeed in an increasingly competitive digital landscape.
Sender Score’s toolkit of quality assessments includes free list quality checks powered by BriteVerify, deliverability benchmarking and email revenue forecasting, and the new tools consist of:
- Subscriber list analysis;
- Subject line previewer;
- Compliancy monitor; and
- Blocklist remover.
Additionally, Sender Score now includes an educational learning branch that features curated content such as an email marketing podcast, titled “Email After Hours,” and Sender School, a course designed to help “demystify” email marketing.
“We are proud to enable email marketers to evolve their craft and become better senders,” said Greg Kimball, SVP, Global Head of Email and E-commerce Solutions at Validity. “By adding these new assessments, education and tools powered by Validity’s patented technology, our aim is to redefine the scope and impact of deliverability in the life of the modern email marketer and make the goal of leveling up email programs more achievable, whether you are a solo-sender or part of a large email marketing team.”