ZoomInfo & LeanData Partner To Improve B2B Lead Routing Records
- Written by Michael Rodriguez
- Published in News Briefs
ZoomInfo, a business contact and intelligence platform, joined forces with LeanData to develop a data enrichment integration for joint customers that aims to enhance lead records and help users drive revenue.
The integration combines ZoomInfo’s contact data with LeanData’s lead-to-account matching and routing capabilities to provide enriched lead and contact records for improved lead routing. Users can integrate these lead records into their database or send them to specific individuals to allow sales teams to respond to leads in real-time for improved revenue.
“With this integration with LeanData, we’re excited to put the power of ZoomInfo into the hands of even more sales teams,” said Chris Hays, COO at ZoomInfo, in a statement. “This partnership gives users yet another advantage in the never-ending battle against prospect intelligence blind spots. ZoomInfo’s and LeanData’s almost 600 joint customers are now better positioned to become more efficient at winning new business and hitting their numbers.”
This announcement comes off the heels of ZoomInfo’s Business Contact Preference Registry release, which allows buyers to privatize their preference data to improve the B2B industry’s privacy standards. The ZoomInfo/LeanData integration will help joint users circumvent the privatized data with readily available contact data that more accurately routes leads showing buying intent.