ON24 updated its Webcast Elite platform with Hybrid Mode, a feature that combines data analysis and content management capabilities to create seamless hybrid event experiences to help users increase attendee engagement.
Hybrid Mode captures engagement data, buying signals and prospect profiles from in-person and virtual event attendees in real-time, allowing users to deliver relevant event content based on attendee preferences. This new aspect of the Webcast Elite event management suite uses ON24’s AI-powered recommendation engine to analyze attendee data and provide insights for facilitating personalized experiences during and after an event.
Additional capabilities include:
- Filming, livestreaming and remote production tools that enable users to create and facilitate event experiences for in-person and remote audiences;
- Live captioning and translation capabilities designed to help users make their content more accessible when scaling for digital audiences in multiple channels; and
- Access to ON24’s event experts with video editing, creation and production experience, who will collaborate with event teams to optimize their events for hybrid engagement.
Who It’s For
Hybrid Mode is designed for marketing and sales teams looking to increase engagement and revenue through hybrid event experiences. Marketing and channel leaders can also leverage it when building hybrid events to engage virtual audiences in different channels.
What Makes It Special
The feature takes advantage of ON24’s AI-based recommendation engine, capturing event data and providing insights to help users enhance in-person and virtual experiences throughout their live events.