A revolution is happening in sales enablement, breaking the logjams of the past to help organizations achieve double-digit improvement in sales conversion rates and revenue growth.
The driver? Technology designed for usability.
A recent study from the CMO Council revealed that 65% of marketers recognize that visual content is vital to their brand's messaging. However, only 27% of senior marketing executives are able to organize and manage their visual content across the company's marketing and non-marketing teams.
The study, From Content To Creativity: The Role Of Visual Media In Impactful Brand Storytelling, surveyed over 175 senior-level marketing executives — with a majority (82%) servicing the B2B industry. The report aimed to highlight the current use of visual content, and gauge how much visual content will be leveraged in the future.
"Marketers have been remiss in approaching the visual asset dialogue as part of the strategic customer experience and engagement dialogue," said Liz Miller, Senior VP of Marketing for the CMO Council. "Perhaps because visual assets have long been the domain of creative or agency resources, the conversation around maximizing value across the organization has fallen off of the priority list. But as customers continue to react in meaningful ways to visual media, marketing cannot afford to stand idly by and not include visuals in the content ROI agenda."
Other findings from the report include:
Click here to download a full copy of the report.
Although Silverpop was acquired by IBM in April, Kevin Bishop, VP and General Manager of Enterprise Marketing Management at IBM, said he does not expect any significant shifts in Silverpop’s overall business strategy. He made the remarks during Amplify 2014, Silverpop’s customer event.
He stressed that under the IBM umbrella, Silverpop will have the ability to extend its reach to customers in more than 170 countries.
DivvyHQ, vendor of a cloud-based, content planning and production workflow tool, is rolling out a private beta version of its new platform, DivvyHQ 2.0. More than a year in development, the latest version is designed to help marketers and content producers organize and execute demanding, complicated and content-centric marketing initiatives.
DivvyHQ 2.0 will feature a completely redesigned, touch/mobile-friendly interface, as well as direct publishing functionality to many of the most popular web and social media channels.