Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the way go-to-market (GTM) teams receive, contextualize, and take action on buyer signals.
Available now, Signals Center unifies Influ2 contact-level buyer signals and account details in one place. The center uses artificial intelligence (AI) to provide context behind the signal, making it easier for sales to turn marketing insights into action
And coming Oct. 1, Audienscope will expand the company’s contact-level intent capabilities with the introduction of contact-level search, social listening, and demographic change signals like promotions, job changes, and company transitions.
Dmitri Lisitski Comments
Influ2 co-founder and CEO Dmitri Lisitski said the two tools are not just expanding the amount of contact-level buyer signals users can surface.
“With Audienscope and Signals Center, we’re using generative AI to contextualize those signals so sellers know exactly how to act on them,” said Lisitski. “Sales people sell to individuals, not accounts. While there’s value to account-level buyer signals, it’s much more powerful to understand what signals are being generated by a specific individual within the buyer group.”
Signals Center
Lisitski explained that Signals Center is a central hub that equips sales with the strongest contact-level buyer signals, using GenAI to summarize the context that allows sales teams to know who exactly to contact and what to say. It focuses and takes actions on all the highest-value targets from a central hub that includes key buyer signals, account details, and buying group insights.
Instead of just showing a signal, Signals Center uses AI to generate a contextualized summary of a buyer’s interest based on the signal itself. It leverages automatic notifications for Slack, Microsoft Teams, Email, Salesforce, and Hubspot, so teams don’t miss a critical moment to act.
“It reduces manual research and stops tool-hopping with a summary view that provides company background, key account insights, and signals from across the company to reveal the full buying group’s true priorities,” said Lisitski.
Audienscope Available Oct. 1
Available next month, Audienscope captures contact-level buyer signals across various channels, allowing revenue teams to reach the right buyers and capture interest while it’s highest.
“The system tries to capture all buying group members, even those not in the CRM, by matching personas and accounts. It can identify similar roles within target accounts,” said Lisitski. “The main differentiator is the ability to provide actionable, contact-level intent data, making ABM programs actionable for sales by knowing exactly who to contact and what to say.”
Among the key features Lisitski highlighted included
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Third-Party Content: See when target buyers are reading relevant content across third-party sites, and exactly who is reading it.
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Search Intent: Know who is searching for relevant topics, including competitors or categories like “Account-Based Marketing.”
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Social Posts: Identify useful information such as target accounts that secured new funding rounds with relevant activity from LinkedIn that is automatically filtered and flagged.
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Job Changes: See when contacts move to new companies, get promoted, or start new positions.
Audienscope will be available as a paid add-on in two tiers: Audienscope 360 offers a complete buyer signal intelligence including third-party content, search intent, social posts, job changes, and automatic CRM updates. Audienscope ID: provides job change notifications only with automatic CRM updates for cohort accuracy and targeting precision.
