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New Research: Knowing How Buyers Consume, Interact With Content Generates Higher Conversions

New Research: Knowing How Buyers Consume, Interact With Content Generates Higher Conversions

B2B companies that focus on understanding how prospects and customers consume and interact with content are positioned to…

Industry News August 21
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LinkedIn Adds ‘Deals' Feature To Sales Navigator To Enhance Pipeline Management Capabilities

LinkedIn Adds ‘Deals’ Feature To Sales Navigator To Enhance Pipeline Management Capabilities

LinkedIn has launched new features for Sales Navigator, which the company stated will position users to expand existing…

Industry News August 16
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Marketing Planning, Collaboration Tools Grow In Importance As Companies Strive To Increase Efficiency & Impact

Marketing Planning, Collaboration Tools Grow In Importance As Companies Strive To Increase Efficiency & Impact

B2B marketing teams continue to strive towards increasing their overall efficiency to produce programs that drive pipeline. Research…

Industry News August 15
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