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ActOn Software Adaptive Web AI artificial intelligence Kate Johnson KPI personalization
Act-On Adds Real-Time Website Personalization Capabilities To Platform

Act-On Adds Real-Time Website Personalization Capabilities To Platform

Adaptive marketing platform provider Act-On Software has launched Adaptive Web, an AI-based inbound marketing tool that aims to…

Industry News May 6
Buyer Enablement content recommendations Nick Edouard PathFactory Website personalization
PathFactory Launches New Buyer Enablement Tools

PathFactory Launches New Buyer Enablement Tools

PathFactory, a content insights and activation platform, unveiled new tools designed to help B2B businesses reduce the friction…

Industry News May 6
acquisitions Mark Briggs Return Path Validity
Validity To Acquire Return Path

Validity To Acquire Return Path

Validity, a Salesforce data integrity solutions provider, has entered into a definitive agreement to acquire Return Path, an…

Industry News May 2
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