This month, Demand Gen Report launched a new video interview series that will provide our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.
In the second episode of the series, Lindsay Tjepkema, Founder and CEO of Casted, joins host Klaudia Tirico in the hot seat to discuss podcasting in B2B. Casted is a podcasting platform designed to help B2B marketers leverage podcasts in their content marketing strategies.
During the conversation, Tjepkema tackled topics such as:
- The evolution of podcasting and why B2B brands are hopping on board to deliver this unique content format for their audiences;
- The various types of podcasts that B2B marketers can deliver, and examples of podcasts that cater to different buyer needs;
- The rise of internal podcasts as a way to engage employees within a company;
- Tools and tips for delivering killer podcast content for your audience; and
- Much more!
“Podcasting has grown because it’s an exceptional opportunity for brands to be where your audience is,” said Tjepkema.“Audiences want to consume content in ways that are richer — like audio content — so they can get into a conversation and get more connected to us and the brands we represent. So podcasting is exploding for good reason and brands are hopping on board because it’s a great way to connect with your audience."