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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue
Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified,…
Blog October 29
G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies
G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial…
News Brief October 28
SPS25 Day 2: Fix Disconnected Data, Align B2B Teams, Activate Intelligence
The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping…
Blog October 28
Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV
Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million…
News Brief October 27
The Death of the “Perfect Moment”: Winning Buyers Before the Buying Starts
For years, marketers have chased the “perfect moment” — that signal, that spike, that perfect time to act.…
October 27
SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy
The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who…
Blog October 27
B2B Marketers Need to Know AEO – Answer Engine Optimization
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…
Demanding Views October 24
SPS25: New Session Added Focused for B2B Marketers Using AI
Artificial intelligence (AI) is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet…
Blog October 23
Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen
Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s…
News Brief October 23
Gong Unveils New AI Innovations to Help Rev Teams
At their annual conference this week, Gong rolled out new product innovations built to unify and orchestrate essential…
News Brief October 22
SPS25: How to Make Space for Your Boldest B2B Marketing Ideas
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the…
Blog October 22
How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones
B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old…
Feature October 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
