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Microsoft Power BI Oktopost social media Social Media Analytics
Young Beuatiful Women Using Desktop Computer To Check Social Media, Listen To Music and Read Emails. Creative Person Catching Up With Friends Online. 3D Visualization of Online Platforms Concept.

Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data…

News Brief March 24
attribution marketing alignment marketing measurement
Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…

Demanding Views March 21
AI AI for sales artificial intelligence Drips zoominfo ZoomInfo Copilot
Happy sales rep prospecting on the phone

How Drips is Taking the Pain Out of Prospecting

In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B…

Case Studies March 20
B2B Marketing Exchange
B2B Marketing Exchange East
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