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Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement
Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data…
News Brief March 24The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…
Demanding Views March 21How Drips is Taking the Pain Out of Prospecting
In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B…
Case Studies March 20