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Contentstack Lytics
Target customer, buyer persona, customer behavior concept. Marketing plan and strategies. Personalization marketing, customer centric strategies. Businessman touching on screen to target customer.

Contentstack Acquires Lytics To Help Enhance Composable DXP

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing…

Industry News January 9
Lightricks
Data scientists training and deploying machine learning models in the cloud for AI applications.

The AI Confidence Disconnect Between Between Executives & Entry-Level Professionals

There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative…

Blog January 8
Anteriad Exclaimer Lightricks
man using laptop for searching of technology smart open AI or artificial intelligence using an artificial intelligence chatbot developed.

The Top Three Factors Influencing The AI Landscape In 2025

In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about…

Feature January 8
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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