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Artificial intelligence helps human to achieve a target, goal. Vector illustration.

The Intersection of AI & Human Expertise: Redefining the Role of B2B Demand Gen Marketers in a Data-Driven World 

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved…

Demanding Views April 4
ABM account-based marketing Demandbase demandbase one Informa TechTarget Jillian Coffin Palo Alto Networks TechTarget Vanessa Willett
B2B business strategy concept. Businessman working with B2B virtual on laptop, conceptualizing strategy, partnership, targets in business to business services. E commerce, B2B Marketing, enterprise,

Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership  

Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business…

News Brief April 3
CDP Composable CDP customer data platform Hightouch Tejas Manohar
Customer data platform or CDP to collect first party data and pii data from software

From Legacy to Innovation: The Rise of Composable CDPs 

The Customer Data Platform (CDP) market is undergoing a seismic shift.   Legacy players such as mParticle, ActionIQ,…

Feature April 2
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