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B2B business strategy concept. Businessman working with a B2B virtual interface on a laptop, conceptualizing strategy, partnership, targets in business to business services. E commerce

Pipeline360 Launches New B2B Advertising Solution

Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment…

News Brief January 29

NEW EMPLOYEES

Marketing Movers: Recent Hires at beehiiv, PolyAI, Xactly, Marketbridge and The Pipeline Group

beehiiv Names Preeya Goenka CCO, Dan Krenitsyn COO beehiiv, the newsletter-first operating system for the content economy, announced…

News Brief January 29

Woman technologist managing cloud server application, cloud computing database, saas software as a service. Internet security, business communication concept. Web banner template.

Semrush’s Strategic Shift to Modern Affiliate Marketing

Semrush, a leading online visibility management SaaS platform, was at a crossroads with its proprietary affiliate management platform.…

Case Studies January 29

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The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen

B2BMX Replay: Human-Centered Marketing in the Age of AI

From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist

B2BMX Replay: You Can Just Build Things

AI in ABM: What Actually Works (And What’s Just Hype)

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