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Doug Winter Rob Tarkoff Seismic
Successor plan, baton passing or transfer to new leader elected, new CEO change or collaboration to achieve goal and win business competition concept, smart businessman leader passing torch to success

Seismic Names Former Oracle, Adobe Exec Rob Tarkoff as Chief Executive Officer

Seismic announced the appointment of Rob Tarkoff to Chief Executive Officer, effective Oct. 3. Tarkoff will assume the…

News Brief October 2
brand marketing demand generation Performance Marketing: Unifying Brand and Demand for Pipeline Growth pipeline360
Pipeline360 Report

Performance Marketing: Unifying Brand and Demand for Pipeline Growth

B2B marketers have operated within a divided framework, often pitting brand marketing against demand generation. This created a…

Blog October 2
Performance Marketing: Unifying Brand and Demand for Pipeline Growth

Performance Marketing: Unifying Brand and Demand for Pipeline Growth

Brand and demand marketing work best when they’re part of the same strategy. This report explores how B2B…

October 2
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series