Demand Gen Report
Compliance Meets Creativity: The Role of AI in B2B Video Strategies
In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI compared to other initiatives. Video has been a buzzword in marketing for...
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Forrester Analyst Discusses New Approaches To Lead-To-Revenue Management
There are several challenges sales teams face throughout the various stages of the funnel process, including the need to improve efficiency and increase revenue growth. A recent webinar titled The…
Industry News February 28Solution Spotlight: Acquisio Performance Media Platform
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for…
Solution Spotlight December 19Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success
Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to a successful nurturing campaign, however, isn't just about execution – it's also…
Industry News December 18