Demand Gen Report

Ad Tech Learned to Game Itself

Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its systems to optimize toward signals that were easy to measure rather than...

2X Acquires Knownwell Businessman and businesswoman shaking hands in a professional setting symbolizing a successful deal, partnership, or job interview.

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company

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Pam Didner Shows How to Build A GTM Plan Executives Can Actually Approve: Lessons Learned at B2BMX

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LinkedIn Is Emerging as AI Search Visibility Channel A magnifying glass showing linkedin on a computer screen with google search results

LinkedIn Is Emerging as AI Search Visibility Channel: Meltwater

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Gartner Marketing Symposium/Xpo Report: Automated Generative AI System Producing Business Ideas and Digital Content with Robotic Efficiency in bright studio background.

Gartner Marketing Symposium/Xpo Report: 49% of U.S. Consumers Say GenAI Has Made Content Quality Worse

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Latest Posts

How B2B Practitioners Can Leverage Content Intelligence To Experiment With Marketing Assets

When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t afraid to take risks or experiment — and for those reasons, she…

Industry News March 19

Crafting Conversion: Emerald Studio Covers Persona-Based Content At #B2BMX

Blog March 19

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Introducing Emerald Studio, The Agency Formerly Known As Content4Demand

Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month: Emerald Studio! To kick off the new brand, the company presented “Using…

Industry News March 19