Demand Gen Report

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Brandpoint a New AI Visibility and Campaign Measurement Platform

Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears across paid, earned, and AI-generated discovery surfaces. The launch reflects a broader...

TripleDart’s 2026 State of SaaS PPC Benchmark Report

News Brief

DGR PAN’s Zareen Fidlon on AI Credibility Fatigue

PAN’s Zareen Fidlon on AI Credibility Fatigue, Trust Signals and Brand Visibility: The Demand Gen Report Q&A

Feature

Ad Tech Learned to Game Itself

Demanding Views

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2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company

News Brief

Latest Posts

How B2B Practitioners Can Leverage Content Intelligence To Experiment With Marketing Assets

When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t afraid to take risks or experiment — and for those reasons, she…

Industry News March 19

Crafting Conversion: Emerald Studio Covers Persona-Based Content At #B2BMX

Blog March 19

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Introducing Emerald Studio, The Agency Formerly Known As Content4Demand

Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month: Emerald Studio! To kick off the new brand, the company presented “Using…

Industry News March 19