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Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires

Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record. Blackthorn, the leading Salesforce-native event management platform...

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Chassis Cab Modernizes with Data-Driven Sales Strategies

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Inside The Pulse: New DGR Survey Reveals Current State of Industry Events

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How Adobe is Modernizing B2B Content Operations

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Why Localized Strategies Are So Much More Than Translations

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ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.

Industry News January 16
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How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection…

Blog January 15
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Is It Time To Open The Gate To Your Long-Form Content?

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline…

Demanding Views January 13
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