B2BMX INSIGHTS
A Single Algorithm Approach to Retargeting Doesn’t Work Anymore
Consumer behavior, particularly spending behavior, is becoming more difficult to predict. Not long ago, professional marketers used ‘personas’ to characterize entire audience segments, assuming groups moved through the funnel in...
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Get Ready for 2026 with These Four SPS25 Webinars
If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on demand to help you plan for 2026 as marketers are faced with…
Blog November 20
Wunderkind Introduces New Product for Meta Audiences
Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling…
News Brief October 29
SPS25: Emerald Studio Webinar Focuses On AI Content Tools, Tips
As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on helping marketers who are planning for 2026 that are faced with creating…
Blog October 29
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