Demand Gen Report

Human Connections, Smart Data, Real Results: The Personalization Blueprint

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more likely to engage with companies that understand their...

Blending Brand & Demand To Increase Advertising Effectiveness

"State Of" Guides

Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing

Reports

2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play

Reports

As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays

Research

Latest Posts

Business team partner on meeting brainstorming in investment idea

4 Tips For B2B Marketers To Optimize 2025 Strategy & Planning

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service…

Industry News November 6

Handshake in city, global digital network

Vidyard Partners With Salesloft To Help Enhance Sales Engagement Via AI-Powered Video Messaging

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows.

Industry News November 5

Business marketing,promotion, advertising and strategy.

Influencer Marketing, Programmatic Approaches & Privacy Compliance Shaping Advertising Strategies: New Research

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted…

Industry News November 5