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Employee benefits package concept. Compensation supplementing employee's salary. Worker advantages: overtime, medical insurance, vacation and retirement benefits.Feature

CaptivateIQ’s Katie Foote on Driving Organizational Growth Through Incentive Compensation

The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of organizational growth as businesses adapt to new economic challenges and competitive landscapes....

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Young Man at Home is Using Laptop Computer, Srufing the Net, Watching News, while Holding Smartphone with Social Media Interface. He's Sitting On a Couch in His Cozy Living Room. Over Shoulder Shot

Oktopost Acquires Milk Video to Elevate B2B Video Marketing

News Brief
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2025 State of ABM: How B2B Teams Use AI, Hyper-Personalization to Drive Results

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B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll

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Mediafly Enhances AI Capabilities with Appinium Acquisition

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Latest Posts

Two creative Asian young women stand using the concept Consult guidelines together write on the board Note paper on the glass wall online marketing strategy Income calculation Company performance.

Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the…

Feature February 5
%%excerpt%% A new survey of 200 marketing executives from Sitecore confirms that AI, automation and personalization are top-of-mind for website updates and improvements.

Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates

What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S.,…

News Brief February 4
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands, to expand its reach in Europe.

Sopro Acquires Dutch Lead Generation Agency Reach Supreme

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The agreement, set to close this month, will enable Reach…

Industry News February 3
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