Demand Gen Report
CaptivateIQ’s Katie Foote on Driving Organizational Growth Through Incentive Compensation
The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of organizational growth as businesses adapt to new economic challenges and competitive landscapes....
Featured
Latest Posts
Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling
Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the…
Feature February 5Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates
What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S.,…
News Brief February 4Sopro Acquires Dutch Lead Generation Agency Reach Supreme
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The agreement, set to close this month, will enable Reach…
Industry News February 3