Demand Gen Report

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Inside The Pulse: New DGR Survey Reveals Current State of Industry Events

As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex...

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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Vidyard Partners With Salesloft To Help Enhance Sales Engagement Via AI-Powered Video Messaging

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows.

Industry News November 5

Business marketing,promotion, advertising and strategy.

Influencer Marketing, Programmatic Approaches & Privacy Compliance Shaping Advertising Strategies: New Research

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted…

Industry News November 5

Online advertising on social media. PPC ad campaign. Targeted inbound ad. 3D digital marketing with programmatic social network advertising

The Future Of B2B Demand Marketing: Programmatic Automation For Superior Lead Generation

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to unify, streamline and automate…

Demanding Views November 5