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Demand Gen Report

DGR 2025 Landis 1Demanding Views

Demand Gen Report 2025 Reflections: Branch’s Adam Landis

Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop: measure performance, optimize based on data, repeat. But in 2025, we’ve watched...

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DGR 2025 Mediafly 1

Demand Gen Report 2025 Reflections: Mediafly’s Bill Walsh 

Demanding Views
User give rating to service experience on online application, Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

Two Days Left to Take the 2026 Database Strategies & Contact Acquisition Benchmark Survey

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ROI Return On Investment boost concept with person choosing to increase financial asset portfolio performance and improve profitability. Enhance capital efficiency.

Marketing Attribution, Gurobi’s Partnership Boosts ROI by 13%

Case Studies
DGR 2025 Shea

Demand Gen Report 2026 Reflections: AdDaptive’s Patrick Shea

Demanding Views

Latest Posts

Back view of family sitting on sofa and watching TV isolated flat vector illustration. Cartoon characters on couch in living room. Entertainment and leisure concept

What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed…

Demanding Views December 13
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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12
A vibrant networking event with business professionals engaging in conversation, blurred figures creating a sense of motion and activity

73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11
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