Demand Gen Report

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities

Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and surveys in applications. Fullstory is a leading behavioral data company that helps...

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Close up kid's hand hold a halloween candy bucket in pumpkin shape for trick or treat game. Celebrate all saints day with jack lantern.

5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters

If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, I’m drawing…

Blog October 30

Integrate Introduces New Features To Help Marketers Streamline Multichannel Lead Strategies

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels.

Industry News October 30

Illustration of digital marketing and sales, website traffic growth with magnifying glass on computer screen showing graphs and icons

Google’s Third-Party Cookie Saga & The Future Of Digital Marketing

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing…

Demanding Views October 29