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Demand Gen Report

DV B2B SearchDemanding Views

Measuring the True Value of Search in B2B Marketing

B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it...

Featured

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The Rise of B2B Influencers on LinkedIn

News Brief
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Last Day to Complete Demand Generation Benchmark Survey is June 13

News Brief
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Netsmart Uses AI-Powered SRM Tool to Fix Fractured Workflow

Case Studies
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DecisionTelecom’s Sergii Diachenko on B2B SMS Marketing Outlook

Feature

Latest Posts

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From Hype To Action: A Practical Guide To Successful AI Implementation

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…

Demanding Views October 15
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80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.

Industry News October 10
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80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research

The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new…

Blog October 9
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