Demand Gen Report

How Adobe is Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing...

Why Localized Strategies Are So Much More Than Translations

Demanding Views

Why Email Newsletters Are a B2B Marketing Game-Changer

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How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today

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Latest Posts

Alta Raises $7M Seed Round to Amplify AI-Powered Revenue Workforce

Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while…

Industry News March 4

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Will the Rise of AI Impact the Social Skills of Sellers?

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10%…

Uncategorized March 3

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Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…

Demanding Views February 28