Demand Gen Report

Minsk. Belarus. May 28, 2020. Street lighting. On the truck cab is the inscription Daf. Sun flare. Close up.

Chassis Cab Modernizes with Data-Driven Sales Strategies

As companies expand, they can struggle to keep up with the demand for automated data analysis. The business relied on ineffective systems to track customer interactions, manage sales, and execute targeted...

Crowded exhibition hall, blurred motion (1)

Latest Posts

Why AI Is The Secret Ingredient For Delivering Consistent Role-Play Experiences At Scale

There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed…

Demanding Views August 30

Diverse Office Conference Room Meeting: Successful Black Female

B2B Practitioners’ No. 1 Priority In 2024? Brand Building

Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions.

Industry News August 29

Business man working on virtual touch screen presses abbreviation: ABM. Concept of Account Based Marketing ( ABM ). Business Web Marketing Technology.

How B2B Marketers Can Resuscitate Their Failing ABM Programs

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly…

Industry News August 28