Demand Gen Report
2025 B2BMX Summer Camp Starts in Seven Days
The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their...
Latest Posts
Why AI Is The Secret Ingredient For Delivering Consistent Role-Play Experiences At Scale
There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed…
Demanding Views August 30
B2B Practitioners’ No. 1 Priority In 2024? Brand Building
Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions.
Industry News August 29
How B2B Marketers Can Resuscitate Their Failing ABM Programs
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly…
Industry News August 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
