Demand Gen Report

2025 State of ABM: How B2B Teams Use AI, Hyper-Personalization to Drive Results

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing...

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Latest Posts

How To Adapt Ad Content To The Buyer’s Journey

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.

Demanding Views August 23

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Meet The AI Copilot That Serves As A ‘Purpose-Built’ GPT For Businesses

When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT…

Blog August 21

Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness

It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At…

Blog August 20