Demand Gen Report

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Inside The Pulse: New DGR Survey Reveals Current State of Industry Events

As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex...

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth,…

Case Studies February 20

Outreach Announces New CFO, AI-Powered Product Updates

Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed…

Industry News February 19

Lusha has launched a new AI Recommendations capability designed to help sales teams build more accurate and robust pipelines so they can focus on having meaningful interactions with prospects.

Lusha Adds AI Recommendations to Elevate Sales Prospecting and Pipeline Development

Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with prospects. Lusha has launched a new AI-powered feature designed to help sales…

Industry News February 18