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Email automation, email marketing, marketing automation concept. Using data science to drive marketing automation. Develop a insight customer data strengthen customer engagement, retention, loyalty.

Nimble CRM Launches Email Sequence Automation Tool

Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads with a series of strategically personalized emails. The new feature complements Nimble…

Industry News May 29
choice

4 Personalization Tips For Optimizing B2B Websites

Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few), there are several moving parts to personalization — and it’s easy to…

Blog May 29
Team meeting. Project plan brainstorming

Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations recognize the potential benefits…

Industry News May 29
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