Demand Gen Report
The Conversion Reversal Most Demand Gen Teams Haven’t Priced In
In March 2025, artificial intelligence (AI)-referred traffic to U.S. retail sites converted 38% worse than everything else. By March 2026, the same channel converted 42% better. That’s a swing of...
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Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category
Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge…
Industry News July 22
In The Age Of AI, Human Value Is Clearer Than Ever
The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by 2025, it’s projected to become a $1.3 billion industry. But don’t let…
Demanding Views July 19
PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization
PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization.
Industry News July 18
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