Demand Gen Report
Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM data quality needed to support accurate outputs. Poor data quality is creating...
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The Secret To Unlocking Anonymous B2B Buyer Engagement
AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses. As leaders increasingly weave AI into their strategic narratives, they’re realizing that…
Blog August 7
Ranking B2B’s Top 3 Content Formats For Buyer Engagement
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold: The games are…
Feature August 7
Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are…
Industry News August 6
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