Demand Gen Report
Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM data quality needed to support accurate outputs. Poor data quality is creating...
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Latest Posts
Pitchit Raises $2.5M In Seed Funding; Introduces Lead Qualification As A Service Platform
Pitchit, an AI-powered Lead Qualification as a Service (LQaaS) platform, closed an oversubscribed $2.5 million seed round and will use the funding to expand its AI capabilities, which would include…
Industry News July 24
Zilliant’s Infusion Of AI Across The Pricing Lifecycle
Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing…
Solution Spotlight July 24
Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure
There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…
Industry News July 24
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