by Christina Cargulia | Nov 14, 2022 | Industry News
Televerde, an integrated sales and marketing technology organization, selected Silicon Valley executive Chris McGugan as its CEO. McGugan will replace Morag Lucey, who retired earlier this year after leading the company for three years. McGygan will oversee all...
by Christina Cargulia | Nov 14, 2022 | Solution Spotlight
Act-On Software aims to provide marketers with solutions that empower them to engage targets at every step of the customer lifecycle. Act-On’s Apple Mail Privacy Protection (MPP) reporting tool is designed to help marketers accommodate the heightened degree of...
by Nirosha Methananda, Influ2 | Nov 11, 2022 | Demanding Views
Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those precious seven seconds (and some argue it’s only one-tenth of a...
by Kelly Lindenau | Nov 11, 2022 | Industry News
Momentive, creator of SurveyMonkey and GetFeedback, launched its new Price Optimization solution for SurveyMonkey to help provide in-product guidance for the survey creation and analysis stages and deliver real-time results. The solution leverages the Van Westendorp...
by Kelly Lindenau | Nov 10, 2022 | Industry News
People.ai, an enterprise revenue intelligence platform, joined Zoom’s ISV Partner Program with a new partnership focusing on Zoom IQ for Sales, a conversational intelligence solution. The collaboration seeks to provide a holistic view of buyer roles and...
by Kelly Lindenau | Nov 9, 2022 | Industry News
RollWorks, an ABM platform and division of NextRoll, announced the beta version of Contact Insights, a capability designed to help B2B sales teams prioritize and develop more personalized and refined account-based strategies. Contact Insights works to surface...
by Christina Cargulia | Nov 9, 2022 | Industry News
If the last few years of disruption caused by the pandemic taught event leaders anything, it’s that the future is certainly uncertain. The marketing industry faced major turmoil when events shifted from in-person to virtual and now back to in-person and hybrid....
by Christina Cargulia | Nov 8, 2022 | Blog
In a world where companies can run completely remote… it’s easy to lose the sense of community that comes with going into the office daily. Team building may sound like a snooze fest to employees, but there is something so special about creating a strong bond...
by Christina Cargulia | Nov 8, 2022 | Solution Spotlight
Mediafly, a revenue enablement and intelligence platform, launched Presentify, a value-added service that seeks to empower revenue teams to deliver results via interactive content, including presentations, animated social media and explainer videos, simulated...
by Jason Ball, Considered Content | Nov 7, 2022 | Demanding Views
Despite a strong labor market, economists are warning of tough times ahead: Some are predicting an upcoming recession in the next few months, and some even consider the U.S. currently in a recession. What that means for marketers is a pending drought in the lead...
by Kelly Lindenau | Nov 3, 2022 | Industry News
Anteriad, a full-funnel marketing solutions provider, partnered with Snowflake, a data cloud company, to make its B2B data available on Snowflake Marketplace. The integration seeks to provide practitioners with access to live and ready-to-query data...
by Kelly Lindenau | Nov 3, 2022 | Industry News
Mindtickle, a sales readiness platform, launched six new capabilities designed to help revenue organizations deliver engaging and high-impact sales enablement and content experiences. The updates seek to bring together sales enablement and content management in one...
