According to a survey of early adopters of marketing automation conducted by DemandGen Report, 76% of respondents said they would better prepare their organization by building better processes and content offers if they were to “re- do” the rollout.
Phase 1:
PREPARING TO LAUNCH
Phase 2:
PLANNING FOR LEAD PROGRESSION
Phase 3:
DEVELOPING A MAINTENANCE PLAN
Phase 4:
DIGGING INTO DEEPER INTELLIGENCE
Phase 5:
KEEPING YOUR EYES ON THE PRIZE
