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Infographics

How Effective Is Email Marketing For B2B Companies

With Hubspot research indicating that 80% of companies believe email is the best channel for retaining buyers, email marketing remains a critical component of buyer engagement and nurture strategies. This infographic from SLN Solutions highlights key stats about email marketing and provides marketers with strategies that can enhance their email…

Why B2B Companies Need To Focus On Webinar Marketing

With research from ON24 showing that 75% of marketers can extend their marketing outreach through webinar content, webinars still rank as a top engagement channel in B2B. This infographic from SalesIntel highlights important statistics on why marketers should leverage webinars in their marketing strategies and provides some tools and tactics…

How Does Bad Data Affect Business

With so many businesses relying intent signals and behavioral data to inform their marketing and sales strategies in a digital-first world, bad data can majorly impact lead accuracy, pipeline acceleration and revenue generation. This infographic from TD Insights spotlights the consequences of bad data, and includes key indicators for identifying…

A Small Business Guide To Starting A Podcast

Podcasting has risen as one of the more valuable content forms in B2B, as it allows marketers to connect with buyers and prospects and address their needs, pain points and industry trends in a conversational setting. This infographic from Business Financing.co.uk highlights what you need to build podcasts that capture…

How To Sell To C-suite Executives?

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

B2B Marketing Mix 2021

New Sagefrog research shows marketers displaying a healthy marketing mix in 2021, with 84% relying on email marketing, 75% leveraging social media, 69% writing blogs, 43% using webinars as part of their marketing strategies. This infographic from Jones.net highlights some of the key takeaways from the survey report, including the…

10 Video Marketing Trends That You Need To Know In 2021

Video is considered one of the most popular tools in digital B2B marketing, with 99% of marketers leveraging some form of video content in their marketing strategies. This infographic from Oberlo highlights 10 key trends for effective video marketing in 2021, including the impact of livestreams on buyer engagement, the…

Boost Your Brand Through Social Media Engagement 

Social media channels have become essential to B2B brand building, but not every channel meshes with a company’s engagement strategies. This infographic from Crestline highlights the differences between various social media channels, such as Facebook, LinkedIn and YouTube, to spotlight how marketers can leverage the channel(s) that best fit their…