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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Lead Generation from Start to Finish: A Marketer’s Reference Guide

Lead generation company emedia lays out a content and media selection process for B2B marketers…

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Change the conversation: Managing Social Media in terms of Budget & Performance

The conversation about social media has shifted from “Should we do it?” to “How can…

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Where Do Virtual Events Fit in Your Marketing Mix?

With virtual events growing 56% annually, MarketingProfs has taken a deep dive into the virtual…

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A Clearer View of the New Buyer Via the Cloud

What is the real value of connecting in the Cloud? Understand Buyer behavior by looking…

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Build Lead-Gen Lures with Video

Using Internal Resources and Online Presentation Tools This white paper written by DemandGen Report summarizes…

Video As A New Lead Gen Tool

Conversation With Marketo’s Marketing VP Jon Miller During Revenue Rockstar Tour

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Taking a Bite-Sized Approach to Marketing Automation

Thursday, June 9, 2011 1:00 PM – 2:00 PM EDT This webinar will present new…

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Getting Marketing Automation Right The First Time

5 Key Steps Companies Must Take At the Front-End of Deployment To Ensure Long-Term Success…

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KnowledgeVision – Interactive Video Lead Gen Tool

Solution Snapshot: KnowledgeVision is a tool for rapidly creating interactive online video experiences from the…

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Guide To Marketing Automation Solutions

UPDATED: Sept 2011 The Guide to Marketing Automation Solutions is a complimentary, ungated resource that…

Role Reversal In Sales & Marketing

Tune into this video discussion with Carlos Hidalgo, CEO of The Annuitas Group, which addresses…

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series