Data Driven Audience Segmentation


Audience segmentation plays a vital role in any marketing strategy, and now more than ever customers are demanding vendors meet their exact preferences. With so much data available these days, marketers have to play a clever game in deciding exactly how to segment and target their audience, and achieve the best return on investment.

This white paper covers:

  1. Categorization when segmenting an audience;
  2. Methods of data capture;
  3. Analysis of data; and
  4. Application to produce effective results.

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