Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth
As businesses increasingly rely on digital marketing and technology to reach their audiences, omnichannel marketing…
10 Email A/B Testing Best Practices
To improve your email campaigns in a repeatable way — and drive more engagement, generate…
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase
An adept content marketing strategy is one that is treated as a living document —…
The Two Content Strategies: The Publication & The Library
According to an article written in 2018, the author outlined the two types of content…
What’s Working In Intent-Based Strategies? Orgs Focusing On Lead Scoring; 3rd-Party Integrations
Intent data is marketers’ crystal ball into granular insights about customer and prospect behaviors…
The Infographic Design Report: Trends To Try In 2023
Infographics provide a succinct, visual way to convey complex information, but it's important that marketers…
What’s Working In Direct Mail? Putting Recipients In Control Through Self-Service Gifting
Successful demand generation is an increasingly elusive task for many B2B marketers, as they…
What’s Working In Demand Generation? Building Authentic Relationships With Quality Leads, Marketing Ops Investments
Successful demand generation is an increasingly elusive task for many B2B marketers, as they must…
Content Curation: What Does It Mean?
B2B buyers know the importance of creating their own assets, but they're also tasked with…
State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent
To accelerate sales in 2023, B2B companies must focus more on increasing customer value through…
10 Steps For Maximizing The Effectiveness Of Your Email Marketing Strategy
In the era of oversaturated inboxes, organizations must ensure that their email strategies are personalized,…
Most Popular Search Terms
The first step in the B2B's buyer journey is conducting anonymous research prior to connecting…
