Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
Filter Resources
Filter by Types
Digital Business Trends Influencing Today’s B2B Landscape
Buyers' journeys are growing in complexity as shifting demographics, changing preferences and new channels cause…
What’s Working In Account-Based Marketing? Organizations Focus On Experiential Campaigns & Internal Alignment For ABM Success
The popularity and successes of account-based marketing (ABM) are unmatched. Demand Gen Report research revealed…
How To Optimize Brand And Demand For Marketing Growth
Research from Demand Gen Report shows that 43% of businesses are prioritizing brand awareness and…
2021 State Of Video Marketing: B2B Marketers Double Down On Digital Channels & Metrics To Create Engaging Video Content
In a digital-first B2B industry, video and interactive content is playing a major role in…
Everything You Need To Know About Call-To-Action Buttons
As digital advertising continues to be a top priority for B2B marketers, having strong calls-to-action…
Strategic Steps To Building Brand Trust In B2B And B2G In 2021 And 2022
This infographic from the Borenstein Group highlights some tips and tricks for building strong strategies…
2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing
In this year’s Lead Nurturing & Acceleration Benchmark Survey, the results overwhelmingly pointed to the…
6 Social Media KPIs: A Field Guide
With social media stepping up as a viable strategy for driving leads and engagement, B2B…
What’s Working In Content Marketing In 2021: Modern B2B Orgs Turn To ‘Lo-Fi’ Content, Interactivity, Customization & Repurposing To Engage Buyers In An Oversaturated Digital World
Content has always been king, but it took a pandemic to remind us just how…
What’s Working In Conversational Marketing: Using The Power Of AI & Virtual Selling Assistants To Create Seamless Buying Experiences, Strengthen ABM Campaigns
In 2021, B2B buyers are taking more control over their buying journeys, demanding brands do…
LinkedIn: A Sales And Marketing Tool B2B Companies Can’t Ignore
LinkedIn has transformed from a mere networking platform into a powerful B2B marketing tool, with…
CXO Conversations: Seismic VP Of Inclusion Outlines How DE&I Programs Can Improve Branding
Welcome back to Demand Gen Report’s CXO Conversations, a video interview seriesthat provides our audience…
