Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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How To Leverage The Other ABM: Attention-Based Marketing
In an interview with Demand Gen Report, Elle Woulfe, VP of Marketing at LookBookHQ, shared…
Tying Campaigns To The Bottom Line With Buyer Engagement
According to Demand Gen Report’s Lead Nurturing Benchmark Study, two-thirds (66%) of B2B marketers are…
The Art And Science Of Account-Based Marketing
In an interview with Demand Gen Report’s Andrew Gaffney, Vidyard CMO Tyler Lessard talks about…
How To Make ABM A Part Of Your Broader Marketing Mix
In an interview with Demand Gen Report, Maria Pergolino, Senior VP of Marketing at Apttus,…
The Periodic Table Of Marketing Attribution
Marketing attribution isn't just a practice — it's a science. In fact, there are enough…
Gauging The Old (And New) Of Event Marketing ROI
B2B marketing trade shows and events have evolved drastically over the years, which can be…
Common Challenges Of B2B Sales Coaching
About three-quarters of B2B companies say coaching is the most important role that sales managers…
The 2016 ABM Benchmark Survey Report
Account-based marketing (ABM) has gained significant traction in 2016. Demand Gen Report’s first-ever ABM Benchmark…
How To Plan An Effective Viral Video Strategy
Why do B2C companies get to have all the fun when it comes to going…
How Digital Inundation Is Fueling The Resurgence Of Direct Mail
During this interview at the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s…
How Interactive And Video Content Are Enhancing B2B Marketing
Unlike traditional content formats that primarily offer downloads and click-throughs, progressive marketers such as FedEx…
How Online Forms Boost Marketing Efficiency And Productivity
B2B marketers may be swamped with the data overload that often comes with measuring inbound…
