Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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How Sales and Marketing Alignment Can Boost Revenue
It’s no secret that strong alignment between sales and marketing teams tends to be the…
B2B Marketers Focus On Content And Cadence To Boost Later-Stage Lead Nurturing
Over the past several years, B2B marketers have been expanding the role of lead nurturing…
Aligning The CEO And Marketing: Top 5 Reports The CEO Wants From Marketing
Revenue. It's what drives a business and what drives a CEO. But, it isn't always…
Your Good Leads Are Dying. Here’s Why (And How To Fix It)
In a recent survey, 39% of B2B marketing and sales professionals said they believe a…
Why Flip The Webinar?
Attendance at live webinars has been steadily declining. To combat this trend, progressive B2B marketers…
Guide To Removing Obstacles For Account-Based Marketing
With every new system a business tries, there is a set of obstacles to overcome.…
The Formula For Powering Up Marketing Campaigns
Video content is making waves in the B2B buying process. Studies show that more than…
Marketers Slow To Adopt Virtual Events
While virtual events offer advantages such as lower costs per lead compared to in-person events,…
Making Marketing Data Actionable: 4 Ways Analytics Track and Build Better Engagement
Who? Mike TomitaSr. Marketing ManagerMarketo Andrew GaffneyEditorDemand Gen Report When? On-demand
Financial Services and Social Media Success
Seven in 10 financial advisors are using social networks for business, and with good reason…
New Approach, New Roles: How Sales And Marketing Partner For Effective Social Selling
Studies show that 73% of salespeople that use social selling outperform those that don't, yet…
On The Flipside: How “Flipping the Webinar” Can Enhance Audience Engagement
Webinar attendance is down and those that do show up often leave far before the…
