Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success
Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized…
Demanding Views September 5
Latest In: Content
2025 B2BMX Summer Camp Starts in Seven Days
The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven…
Blog August 4
Morgan J. Ingram Is Your B2B Arts & Crafts Counselor at B2BMX Summer Camp
Arts & Crafts is the cornerstone to every summer camp and 2025 #B2BMX Summer Camp is no exception! Join Counselor Morgan J.…
Blog July 21
The Rise of B2B Influencers on LinkedIn
Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with…
News Brief June 12
Pipeline360 Survey Provides Insights into B2B Marketing Growth
Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering…
News Brief May 6
Inside The Pulse: New DGR Survey Reveals Current State of Industry Events
As the new year started, there was renewed optimism for the growth of attendance for in-person events and…
News Brief April 30
Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today
Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B…
News Brief April 21
Meet The Winners Of The 13th Annual Killer Content Awards
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic…
Blog February 29
#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance
Content's “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched…
Industry News February 29
#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience
I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big…
Industry News February 28
#B2BMX 2024 Preview: The Roadmap To Revenue Revealed
The road to hell might be paved by good intentions, but the road to excellent marketing is paved…
Industry News January 23
Integrate Launches New Media Division, Pipeline360
Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated…
Industry News January 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
