Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: conversion rate
Chili Piper Welcomes First Chief Customer Officer
Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief…
Industry News October 7
Using Your Podcast To Align Sales & Marketing
Today's savvy customers expect the same level of service from B2B companies as they do from consumer brands.…
Demanding Views June 4
Demandbase Enhances Personalization Product
Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization…
Industry News March 31
Aircall Improves Conversions & Cadence Management With Sales Engagement Platform
Aircall, a call center tech provider, wanted to improve its cadence management and conversion rates, hoping to optimize…
Case Studies July 24
PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign
Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…
Blog June 30
Silverpop and EPiServer Partner To Connect Multiple Touchpoints, Improve Time To Conversion
Silverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans…
Industry News February 13
Evaluating the ROI Potential of External Lead Gen Sources
By Dennis Head, Principal eDemand Leads LLCWhile I was working at Avaya, we had developed very effective lead…
Demanding Views March 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
