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Leveraging Data For Effective Outbound Sales Prospecting

Leveraging Data For Effective Outbound Sales Prospecting

A growing company uses multiple channels to generate leads. The marketing team generates leads using inbound methods, for…

Demanding Views September 16
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Act-On Debuts New Module For Social Media Attribution

Act-On Debuts New Module For Social Media Attribution

Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform.…

Solution Spotlight September 5
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Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B…

Demanding Views September 2
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Campaign Optimization Series
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Strategy & Planning Series