A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
CEO content engagement Content Strategies CRO growth strategic vision Uberflip
Uberflip, a content engagement platform, announced Jeremy Schultz as the company's new CEO and Jonathan Cogan as Chief Revenue Officer (CRO). Schultz…
Industry News
November 29
Chief Revenue Officer CRO global revenue Gong revenue intelligence revenue management revenue strategies
Gong, a revenue intelligence provider, appointed Shane Evans as its Chief Revenue Officer (CRO). In his new role, Evans will…
Industry News
October 24
6sense ABM Accountbased marketing AI artificial intelligence chief market officer Chief Revenue Officer CMO CRO revenue strategies
6sense, an ABM platform powered by revenue AI, promoted Latané Conant from Chief Market Officer (CMO) to Chief…
Industry News
October 5
CRO gotomarket GTM intelligence activation intent data Intentsify
Intentsify, an intelligence activation platform, appointed Ajay Subherwal as its new Chief Revenue Officer (CRO), EMEA & APAC.…
Industry News
February 10
Activate CEO CRO demand generation go to market gotomarket strategies GTM marketing agency
Activate, a provider of content-powered demand generation and marketing services, appointed Chris Rooke as CEO and Thomas “Shep” Sheppard…
Industry News
September 7
Affinity CRO executive Robinhood Showpad VP
Affinity, a relationship intelligence platform for dealmakers, appointed two key executives from Robinhood and Showpad – Dustin Deno…
Industry News
June 30
advertising Chief Revenue Officer CRO OneScreenai OOH advertising outofhome advertising SaaS
OneScreen.ai, a SaaS-enabled B2B market network provider for out-of-home (OOH) advertising, named Jeanne Hopkins as Chief Revenue Officer (CRO). Earlier…
Industry News
December 2
Alida Alida Touchpoint CRO global marketing gotomarket strategies revenue generation
Alida, a customer insights provider and formerly Vision Critical, has appointed David O'Malley as Chief Revenue Officer of…
Industry News
November 11
Adam Needles Annuitas Babcock & Jenkins CRO demand generation Lauren Goldstein
Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company's Chief Revenue…
Industry News
June 16