Audio Advertising connected TV CTV Madison Logic
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…
News Brief
December 9
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
AdLib CTV Curated.Media libraries programmatic advertising
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…
News Brief
November 11
AI artificial intelligence connected TV CTV Vibe Studio Vibe.co
Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million…
News Brief
October 27
advertising AI artificial intelligence b2b marketers CTV data firmographic impressions intent data Madison Logic podcasts social media The Harris Poll
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views
October 8
connected TV CTV LaunchPad Roku Ads Manager Rollo Rollo Printer Spaceback
B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate…
Case Studies
July 24
connected TV trends CTV CTV advertising CTV for B2B marketers Demand Gen Report research go to market strategy mntn
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…
Blog
March 18
CTV gen AI generative AI lead generation leads programmatic advertising Revline marketing
RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director.…
Industry News
December 15
ABM Accountbased marketing advertising connected TV CTV digital advertising digital experiences Madison Logic video advertising video marketing
Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…
Blog
September 26
ABM Accountbased marketing advertising connected TV CTV digital experiences Madison Logic
Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness…
Industry News
September 26
#B2BMX b2b marketinge exchange branding creativity CTV personalization
The biggest takeaway from day three of #B2BMX 2023? B2B doesn't have to mean “boring-to-boring.” The importance of…
Industry News
March 3
advertising connected TV CTV digital advertising mntn OneScreenai
Whether it's a pop-up that young singles in your area are looking to meet or a banner highlighting…
Industry News
May 11