Mural: 85% of GTM Teams Confident in Company Collaboration
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…
News Brief June 9
Latest In: Marketing
HubSpot Expanding Breeze Customer Agent
HubSpot is set to expand access to one of their artificial intelligence (AI) agents: Breeze Customer Agent. Starting…
News Brief May 27
The B2B Marketer’s Guide To Gaining Traction With Gen Z Buyers
As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging…
Industry News June 4
3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…
Demanding Views February 26
ValueSelling Associates, Inc. Offers New Course For Marketing Pros
ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says is a…
Solution Spotlight January 10
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023
Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…
Blog October 25
Demandbase Announces New Executive Hires
Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy…
Industry News September 26
Stein IAS Announces Key Leadership Promotions
Stein IAS, a B2B marketing and advertising agency, promoted Craig Duxbury to Global President and Derek Stewart to…
Industry News August 4
Validity Hires New SVP Of Marketing
Validity, a data quality and email deliverability solutions provider, welcomed Jeff Hassemer as its new SVP of Marketing.…
Industry News August 2
B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…
Demanding Views July 14
International Women’s Day 2023: Women In Martech & Revenue Sound Off On Workplace Equality
Women have made amazing strides in the workplace — over the course of five years, the number of…
Blog March 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
