10Fold: $1M Marketing Budgets Are Baseline for B2B Growth
Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found…
News Brief February 17
Latest In: marketing budgets
Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…
Feature January 28
New Integrate Report Suggests Need For Precision In Marketing
Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed…
Industry News October 12
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Buzzworthy B2B: The Latest News & Trends From July 2021
Welcome back to Demand Gen Report's blog series: Buzzworthy B2B. We've spent the past month watching the latest news and…
Blog August 4
What You Need To Know To Pick The Right Martech Solution
It's no surprise B2B marketers had to make huge adjustments between the first and second quarter of this…
Demanding Views December 14
Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets
As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today's…
Industry News October 9
Allocadia Partners With Bizible To Help Marketers Better Understand Revenue Impact
Allocadia, a marketing performance management solution, announced it has partnered with Bizible, a B2B marketing attribution and planning…
Industry News February 27
Exclusive Research: Marketing Budgets Shift To Data-Driven Initiatives
As the performance of traditional demand generation practices plateaus, many marketers are shifting their budgets to data-driven initiatives…
Industry News November 4
Study: Failure To Track Mobile Website Conversions Can Jeopardize Marketing Budgets
New research from DialogTech, an analytics and automation solution provider, shows that marketers could be missing out on…
Industry News July 23
Marketo Rolls Out Budget Management Tool
Marketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend…
Industry News May 28
More Spending On Analytics, Data Management, Accenture Study Finds
According to a report from Accenture, 40% of top marketing executives don't feel prepared to meet their objectives,…
Industry News April 30
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
