Latest In: marketing budgets

Accenture study Brian Whipple customer data management Data management digital talent Director of Global Managing at Accenture Interactive. enterprise Marketing analytics marketing budgets marketing funding
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More Spending On Analytics, Data Management, Accenture Study Finds

According to a report from Accenture, 40% of top marketing executives don't feel prepared to meet their objectives,…

Industry News April 30
2013 Demand Gen Report Benchmark Survey automated lead nurturing campaign management custom landing pages data accuracy demand generation Email Lead Quality live events. lead scoring marketing budgets marketing quotas video white papers
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B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013

One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…

Industry News February 27
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