In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing
When times get tough, the old playbook says to tighten your belt and cut costs wherever you can.…
Demanding Views May 19
Latest In: marketing budgets
10Fold: $1M Marketing Budgets Are Baseline for B2B Growth
Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found…
News Brief February 17
Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…
Feature January 28
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Prioritize Martech Decisions With Ease: The Purpose Alignment Model
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…
Demanding Views February 28
Buzzworthy B2B: The Latest News & Trends From July 2021
Welcome back to Demand Gen Report's blog series: Buzzworthy B2B. We've spent the past month watching the latest news and…
Blog August 4
What You Need To Know To Pick The Right Martech Solution
It's no surprise B2B marketers had to make huge adjustments between the first and second quarter of this…
Demanding Views December 14
Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets
As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today's…
Industry News October 9
Allocadia Partners With Bizible To Help Marketers Better Understand Revenue Impact
Allocadia, a marketing performance management solution, announced it has partnered with Bizible, a B2B marketing attribution and planning…
Industry News February 27
Exclusive Research: Marketing Budgets Shift To Data-Driven Initiatives
As the performance of traditional demand generation practices plateaus, many marketers are shifting their budgets to data-driven initiatives…
Industry News November 4
Study: Failure To Track Mobile Website Conversions Can Jeopardize Marketing Budgets
New research from DialogTech, an analytics and automation solution provider, shows that marketers could be missing out on…
Industry News July 23
Marketo Rolls Out Budget Management Tool
Marketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend…
Industry News May 28
Resources
